The Most Powerful Presentation Technique Ever?
Certainly one of the most powerful presentation techniques you can use is telling stories and metaphors.
It's very subtle, yet extremely effective because the listener puts themselves into the story.
You can use stories to lead people right into the emotional state you want them to be in. Fear, pain, pleasure, greed - you name it, and you can elicit that state using stories.
Stories are deeply ingrained in us as human beings. The campfire story probably harks back to the dawn of man (as it were) when the hunters would come back with the kill and tell the tales of their adventures of the hunt to a wide-eyed (and no longer hungry!) group.
Got kids? What do they always say?-"tell me a story, tell me a story!". The popularity of Hollywood movies is because of our innate, in-born love and need to hear stories.
Why not consider having several riveting stories in your tool-belt of presentation techniques?
It's very subtle, yet extremely effective because the listener puts themselves into the story.
You can use stories to lead people right into the emotional state you want them to be in. Fear, pain, pleasure, greed - you name it, and you can elicit that state using stories.
Stories are deeply ingrained in us as human beings. The campfire story probably harks back to the dawn of man (as it were) when the hunters would come back with the kill and tell the tales of their adventures of the hunt to a wide-eyed (and no longer hungry!) group.
Got kids? What do they always say?-"tell me a story, tell me a story!". The popularity of Hollywood movies is because of our innate, in-born love and need to hear stories.
Why not consider having several riveting stories in your tool-belt of presentation techniques?
posted by David Portney at
9:37 AM
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