The True Key to Sales Seminars
Here's something you really need to know if your seminars are designed to create sales of any kind:
You must, you must, you must (did I mention you must?) drive people's emotions. You must create an emotional reaction in your audience. You must make them feel strong emotion.
People don't buy based on intellectually made decisions. People make a buying decision emotionally, then back up their emotional decision with their intellect. They create reasons why their emotional decision to buy was a good idea, after they've already bought because of emotion.
Your seminar, if you intend to sell your product, your service - yourself! - simply must touch on people's emotions. That is the true key to sales seminars.
You must, you must, you must (did I mention you must?) drive people's emotions. You must create an emotional reaction in your audience. You must make them feel strong emotion.
People don't buy based on intellectually made decisions. People make a buying decision emotionally, then back up their emotional decision with their intellect. They create reasons why their emotional decision to buy was a good idea, after they've already bought because of emotion.
Your seminar, if you intend to sell your product, your service - yourself! - simply must touch on people's emotions. That is the true key to sales seminars.
posted by David Portney at
9:54 AM
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