How Do You Define Seminar Success?
How Do You Define Seminar Success?
Is it in sales dollars? Standing ovations? People that tell you that you're great?
Is it in money raised for charity? Petitions signed? Smiles on people's faces?
Clearly, you can define your seminar success however you wish. However, I highly suggest you define it! Many people don't - if you ask them if their seminar was a success, you'll get "I guess so..."
Define your goal(s) for your seminar, then measure you success against that. Goals can be hard or soft: hard is money brought in, appointments made, number of signatures on a petition. Soft goals are audience enjoyment, client satisfaction, how you feel about how things went. Soft goals are intangible, hard goals are tangible.
To your seminar success! See you tomorrow.
David
Is it in sales dollars? Standing ovations? People that tell you that you're great?
Is it in money raised for charity? Petitions signed? Smiles on people's faces?
Clearly, you can define your seminar success however you wish. However, I highly suggest you define it! Many people don't - if you ask them if their seminar was a success, you'll get "I guess so..."
Define your goal(s) for your seminar, then measure you success against that. Goals can be hard or soft: hard is money brought in, appointments made, number of signatures on a petition. Soft goals are audience enjoyment, client satisfaction, how you feel about how things went. Soft goals are intangible, hard goals are tangible.
To your seminar success! See you tomorrow.
David
posted by David Portney at
10:35 AM
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