Seminar Success and Why You MUST Have a Product
Seminar Success and Why You MUST Have a Product:
I just finished coaching a financial advisor - I wish you could have been in on the coaching call because the light bulb went on over her head so bright I'm sure it light up the whole room she was in at the time.
At first she couldn't *get* why a product would help her seminar success, much less her business - and while I can't recreate the entire call here, here's the bottom line:
You MUST have a product that promotes your business. You can raffle it off in your seminars, or you can give it out like candy. An audio interview of you where you reveal secrets or mistakes is perfect.
A product establishes you as the expert and also gives you additional revenue, but more importantly, people will make copies for their friends to listen to as well, which further promotes your business.
I could fill an entire book about this, but for this short blog post, the big takeaway is that you can easily, quickly and inexpensively (about $200) create a product that sets you apart, makes you extra money, and promotes you 24/7!
See you tomorrow,
David
PS: look at some of the products I've created as an example to get you going - just click here.
I just finished coaching a financial advisor - I wish you could have been in on the coaching call because the light bulb went on over her head so bright I'm sure it light up the whole room she was in at the time.
At first she couldn't *get* why a product would help her seminar success, much less her business - and while I can't recreate the entire call here, here's the bottom line:
You MUST have a product that promotes your business. You can raffle it off in your seminars, or you can give it out like candy. An audio interview of you where you reveal secrets or mistakes is perfect.
A product establishes you as the expert and also gives you additional revenue, but more importantly, people will make copies for their friends to listen to as well, which further promotes your business.
I could fill an entire book about this, but for this short blog post, the big takeaway is that you can easily, quickly and inexpensively (about $200) create a product that sets you apart, makes you extra money, and promotes you 24/7!
See you tomorrow,
David
PS: look at some of the products I've created as an example to get you going - just click here.
posted by David Portney at
11:59 AM
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