Seminar Success and your USP
Seminar Success and your USP:
After choosing your niche market, what's your USP?
USP stands for "unique selling proposition" - remember yesterday you made you life easy by choosing markets that already exist for what you sell, instead of doing it backwards like so many people do (read yesterday's post if you haven't already...)
Once you identify those hungry market niches, you only need to present your sales message - BUT! why should they buy from you instead of others that offer what you offer. After you ID those hungry niches, you're going to have lots of potential buyers, but you have to let them know what's special and different about your product or service so they'll want to buy from you, not someone else.
More tomorrow, see you then.
David
PS: want to shortcut your seminar success?-click here
After choosing your niche market, what's your USP?
USP stands for "unique selling proposition" - remember yesterday you made you life easy by choosing markets that already exist for what you sell, instead of doing it backwards like so many people do (read yesterday's post if you haven't already...)
Once you identify those hungry market niches, you only need to present your sales message - BUT! why should they buy from you instead of others that offer what you offer. After you ID those hungry niches, you're going to have lots of potential buyers, but you have to let them know what's special and different about your product or service so they'll want to buy from you, not someone else.
More tomorrow, see you then.
David
PS: want to shortcut your seminar success?-click here
Labels: Seminar Success and your USP
posted by David Portney at
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