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Wednesday, January 30, 2008

Celebrity, Author, Speaker....YOU!!

Celebrity, Author, Speaker....YOU!!

Yesterday I was talking about how doing speaking and seminars turns you into an instant celebrity. This is not an exaggeration or hype: when you run into people at the supermarket who've been to your seminars, they often will be intimidated to come over and speak to you. Seriously, no joke.

Now, when you write a book or put together an audio program like I described last Friday 1-25-08 and on 1-18-08, you really cement that authority and celebrity status.

"....who, little old me, a celebrity?..." I can hear some of you saying.

Yes, little old you, a celebrity.

Some of you people out there with "high achiever" syndrome tend to minimize your accomplishments - and even those of you that don't have the 'syndrome' tend to forget that you know much more about your field, your industry, your line of business than the average person does. This is a very common thing - for example, real estate agents forget that most people are fuzzy about even the most common real estate terms like equity, refinance, or escrow.

You have to remember that you have specialized knowledge and skills and experience that others do not. When you sell or give away your book or audio CD and speak at your seminar on your topic of expertise, people are going to elevate you in their mind as an authority, an expert - you really do take on celebrity status in their mind.

Presuming that you are good at what you do, and that your product, service, business is providing tremendous value to your customers, why not leverage your celebrity status for all it's worth?

Dedicated to maximizing your business income and success with speaking and seminars -
David

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