Do Great Presentation Skills Make You More Money?
Do Great Presentation Skills Make You More Money?
There's an old story of 2 Greek orators - each well respected - when one speaks, everyone would clap and say "what a great speaker" and when the other one spoke, everyone would get up and say "let's roll!".
Okay, maybe they didn't say "roll", but you get the idea of the story.
I've done a lot of trainings and classes where I teach people information they need or want to know. I've also done a lot of presentations promoting a business' products and services, some my own, some others.
With some overlap that's not worth talking about here, those 2 contexts are 2 very different worlds, and it's easy to confuse them.
Let me be clear:
Being a great presenter and being a great speaker and having great presentation skills makes you the first Greek speaker - people will admire your terrific talk. But getting up and talking and then having people buy your product, use your service, sign up to do business with you - that makes you the second Greek speaker.
In reality, I do teach both sets of skills in my closed-door, exclusive and private hands-on workshop trainings here in Los Angeles. Both skills ARE important.... the problem is that being a great presenter will NOT make you more money.
Having great presentation skills - TO ME - has nothing to do with how many times you say "uh" or "um". To me, having great presentation skills means you know how to use your face, your voice, and your body to create the precise impact and predetermined reaction in your group.
Far too many books and trainings focus on your um's and uh's, focus too much on whether you're standing up straight, focus too much on whether or not you make eye contact.
Pfui! That and 2 bucks will buy you cup of coffee at Starbucks, and that's it!
So to me, great speaking and presenting skills means you know how to control your audience reactions with your face voice and body. I teach that.
However, I also teach you how to structure your presentation to create the result you want. If you only want applause, I can show you how to get that. But - and this is a BIG BUT - if you want to use speaking and seminars to market your business and sell your products and services, you are seriously barking up the wrong tree if you think that eye contact and standing up straight will get that result for you - IT WON'T!
So why do I teach both in my exclusive workshops? Because when you combine the two, you get a very powerful one-two punch - and remember, I don't teach standing up straight and how to avoid saying "um" too many times - what I teach is non-verbal communication skills that create a predetermined reaction in your group, the reaction that YOU predetermined. Combine that with how to effectively sell and promote, and you're going to have a flood of new sales and an avalanche of new business coming in!
After all, you can't put applause in the bank!
Dedicated to maximizing your business income and success with speaking & seminars -
David
PS: My new book comes out this week!
There's an old story of 2 Greek orators - each well respected - when one speaks, everyone would clap and say "what a great speaker" and when the other one spoke, everyone would get up and say "let's roll!".
Okay, maybe they didn't say "roll", but you get the idea of the story.
I've done a lot of trainings and classes where I teach people information they need or want to know. I've also done a lot of presentations promoting a business' products and services, some my own, some others.
With some overlap that's not worth talking about here, those 2 contexts are 2 very different worlds, and it's easy to confuse them.
Let me be clear:
Being a great presenter and being a great speaker and having great presentation skills makes you the first Greek speaker - people will admire your terrific talk. But getting up and talking and then having people buy your product, use your service, sign up to do business with you - that makes you the second Greek speaker.
In reality, I do teach both sets of skills in my closed-door, exclusive and private hands-on workshop trainings here in Los Angeles. Both skills ARE important.... the problem is that being a great presenter will NOT make you more money.
Having great presentation skills - TO ME - has nothing to do with how many times you say "uh" or "um". To me, having great presentation skills means you know how to use your face, your voice, and your body to create the precise impact and predetermined reaction in your group.
Far too many books and trainings focus on your um's and uh's, focus too much on whether you're standing up straight, focus too much on whether or not you make eye contact.
Pfui! That and 2 bucks will buy you cup of coffee at Starbucks, and that's it!
So to me, great speaking and presenting skills means you know how to control your audience reactions with your face voice and body. I teach that.
However, I also teach you how to structure your presentation to create the result you want. If you only want applause, I can show you how to get that. But - and this is a BIG BUT - if you want to use speaking and seminars to market your business and sell your products and services, you are seriously barking up the wrong tree if you think that eye contact and standing up straight will get that result for you - IT WON'T!
So why do I teach both in my exclusive workshops? Because when you combine the two, you get a very powerful one-two punch - and remember, I don't teach standing up straight and how to avoid saying "um" too many times - what I teach is non-verbal communication skills that create a predetermined reaction in your group, the reaction that YOU predetermined. Combine that with how to effectively sell and promote, and you're going to have a flood of new sales and an avalanche of new business coming in!
After all, you can't put applause in the bank!
Dedicated to maximizing your business income and success with speaking & seminars -
David
PS: My new book comes out this week!
posted by David Portney at
1:58 PM
0 Comments:
Post a Comment
<< Home