Public Speaking & Seminar Success Made Easy - Conclusion
Public Speaking & Seminar Success Made Easy - Conclusion:
Appropriately, now that we're at the conclusion of this mini-class on public speaking and seminar outlines for your presentation we're going to focus on, well, your conclusion.
It's what I call your "close".
In any public speaking or seminar, your close is vitally important. People tend to most remember the last thing they heard. Scientists that study this kind of thing call it "primacy/recency" - which means people tend to remember the first and last things experienced the most.
How does that apply to your talk, speech, public speaking, presentation outline and structure?
First and foremost, it means you must be crystal clear about what you want your group to remember, or more importantly, DO after you're done talking. For example, if you want them to buy your product, make an appointment, sign a petition, make a donation, commit to taking some specific action(s), you must be 100% clear in your mind about exactly specifically what you want them to do.
Then, craft your close to clearly communicate that.
And I mean clearly. No ambiguity, no confusion.
Your closing message must be crystal clear to everyone in the room.
Tell them what you want them to do, repeat it once or twice, then say "thank you" and you're done. Be decisive and definite in your close, don't trail-off weakly as some speakers do "well, I guess we're out of time, um, I'd like to thank the president for having me, and, um..." don't do that. Be clear - "okay, now I want everyone to go to the back of the room and make your appointment for your complimentary financial makeover. Thank you".
See you tomorrow!
David
Appropriately, now that we're at the conclusion of this mini-class on public speaking and seminar outlines for your presentation we're going to focus on, well, your conclusion.
It's what I call your "close".
In any public speaking or seminar, your close is vitally important. People tend to most remember the last thing they heard. Scientists that study this kind of thing call it "primacy/recency" - which means people tend to remember the first and last things experienced the most.
How does that apply to your talk, speech, public speaking, presentation outline and structure?
First and foremost, it means you must be crystal clear about what you want your group to remember, or more importantly, DO after you're done talking. For example, if you want them to buy your product, make an appointment, sign a petition, make a donation, commit to taking some specific action(s), you must be 100% clear in your mind about exactly specifically what you want them to do.
Then, craft your close to clearly communicate that.
And I mean clearly. No ambiguity, no confusion.
Your closing message must be crystal clear to everyone in the room.
Tell them what you want them to do, repeat it once or twice, then say "thank you" and you're done. Be decisive and definite in your close, don't trail-off weakly as some speakers do "well, I guess we're out of time, um, I'd like to thank the president for having me, and, um..." don't do that. Be clear - "okay, now I want everyone to go to the back of the room and make your appointment for your complimentary financial makeover. Thank you".
See you tomorrow!
David
posted by David Portney at
8:28 AM
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