Public Speaking & Seminars: Great Marketing Tool?--or....
or...the GREATEST Marketing Tool?
What kind of effective marketing can you do for free?
How about networking? Networking is free, right?
Networking is effective, right?
Sure it is. It's also very time consuming because you have to go out to networking or other events and shake hands and pass out business cards one by one, one by one. You can't be a wallflower at these events, have to be outgoing and exraverted and willing to meet a lot of people.
For most of us, networking is a tiring, dreary job.
Plus, it's "push marketing" - in other words, you have no idea whether or not the person you're shaking hands with is even remotely interested in doing business with you - you're "pushing" and promoting your business to people who will in most cases just toss your business card in the trash once they get back home or to the office.
Unless going out and shaking hands and passing out business cards if fun for you, networking for new business is just tedious, tiring, and the results you get are questionable - at best.
Compare that with getting up in front of a room full of people and doing a seminar or public speaking gig.
Seminars and public speaking means you're up in front of a room full of people, you get your marketing message out to all those people, all at one time. And, because you're up there speaking, you get what I call "the halo effect" - people in that room see you as The Expert on your topic, The Expert in your industry. After all, if you weren't an expert, why would you be allowed to be up there speaking?
Public speaking and seminars is "pull marketing" - people are drawn to you, they come up to you after your speech or presentation and they line up and ask you for your business card!
Isn't that a lot better than trying to push yourself and your business on strangers at some event?
You bet it is!
See you tomorrow,
David
What kind of effective marketing can you do for free?
How about networking? Networking is free, right?
Networking is effective, right?
Sure it is. It's also very time consuming because you have to go out to networking or other events and shake hands and pass out business cards one by one, one by one. You can't be a wallflower at these events, have to be outgoing and exraverted and willing to meet a lot of people.
For most of us, networking is a tiring, dreary job.
Plus, it's "push marketing" - in other words, you have no idea whether or not the person you're shaking hands with is even remotely interested in doing business with you - you're "pushing" and promoting your business to people who will in most cases just toss your business card in the trash once they get back home or to the office.
Unless going out and shaking hands and passing out business cards if fun for you, networking for new business is just tedious, tiring, and the results you get are questionable - at best.
Compare that with getting up in front of a room full of people and doing a seminar or public speaking gig.
Seminars and public speaking means you're up in front of a room full of people, you get your marketing message out to all those people, all at one time. And, because you're up there speaking, you get what I call "the halo effect" - people in that room see you as The Expert on your topic, The Expert in your industry. After all, if you weren't an expert, why would you be allowed to be up there speaking?
Public speaking and seminars is "pull marketing" - people are drawn to you, they come up to you after your speech or presentation and they line up and ask you for your business card!
Isn't that a lot better than trying to push yourself and your business on strangers at some event?
You bet it is!
See you tomorrow,
David
Labels: public speaking and seminars as marketing tool for lead generation and conversion
posted by David Portney at
10:48 AM
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