Public Speaking and Presentation Skills - Tips and Techniques That Really Work

The Cat Is Officially Out Of The Bag:

Well, it's not so much a cat as much as it's a book and it's not so much a bag as much as it's my publisher...

Evidently, I'm a little giddy with the release of my new book, "129 Seminar Speaking Success Tips", which you can see more info about here:

http://www.129seminarspeakingsuccesstips.com/

I'm very pleased to announce the release of this book - and my publisher is going to make a special bonus available for the first 50 people who purchase - the bonus is a special report titled "How To Double Your Income With Seminars" which I also authored.

However, if you buy it at Borders or Amazon, you won't get the special report as a bonus, you can only get that by going to this website:

http://www.129seminarspeakingsuccesstips.com/

Dedicated to maximizing your income and success with speaking and seminars -
David

Labels: The Cat Is Officially Out Of The Bag

Do Great Presentation Skills Make You More Money?
There's an old story of 2 Greek orators - each well respected - when one speaks, everyone would clap and say "what a great speaker" and when the other one spoke, everyone would get up and say "let's roll!".

Okay, maybe they didn't say "roll", but you get the idea of the story.

I've done a lot of trainings and classes where I teach people information they need or want to know. I've also done a lot of presentations promoting a business' products and services, some my own, some others.

With some overlap that's not worth talking about here, those 2 contexts are 2 very different worlds, and it's easy to confuse them.

Let me be clear:

Being a great presenter and being a great speaker and having great presentation skills makes you the first Greek speaker - people will admire your terrific talk. But getting up and talking and then having people buy your product, use your service, sign up to do business with you - that makes you the second Greek speaker.

In reality, I do teach both sets of skills in my closed-door, exclusive and private hands-on workshop trainings here in Los Angeles. Both skills ARE important.... the problem is that being a great presenter will NOT make you more money.

Having great presentation skills - TO ME - has nothing to do with how many times you say "uh" or "um". To me, having great presentation skills means you know how to use your face, your voice, and your body to create the precise impact and predetermined reaction in your group.

Far too many books and trainings focus on your um's and uh's, focus too much on whether you're standing up straight, focus too much on whether or not you make eye contact.

Pfui! That and 2 bucks will buy you cup of coffee at Starbucks, and that's it!

So to me, great speaking and presenting skills means you know how to control your audience reactions with your face voice and body. I teach that.

However, I also teach you how to structure your presentation to create the result you want. If you only want applause, I can show you how to get that. But - and this is a BIG BUT - if you want to use speaking and seminars to market your business and sell your products and services, you are seriously barking up the wrong tree if you think that eye contact and standing up straight will get that result for you - IT WON'T!

So why do I teach both in my exclusive workshops? Because when you combine the two, you get a very powerful one-two punch - and remember, I don't teach standing up straight and how to avoid saying "um" too many times - what I teach is non-verbal communication skills that create a predetermined reaction in your group, the reaction that YOU predetermined. Combine that with how to effectively sell and promote, and you're going to have a flood of new sales and an avalanche of new business coming in!

After all, you can't put applause in the bank!

Dedicated to maximizing your business income and success with speaking & seminars -
David
PS: My new book comes out this week!

Labels: Do Great Presentation Skills Make You More Money?

How To Measure Your Seminar Results:

How should you evaluate the success of your seminars? This seemingly simple question is more of a moving target than you might think at first glance.

If you've used a number of different marketing methods to get butts in seats, you're going to need to ask your attendees how they heard about your seminar.

Why is that important?

Because if you are posting flyers, sending out press releases to the media, doing some pre-seminar speaking gigs, some advertising, and sending out some mailers too, it's going to be critical for you to know which attendees came from which marketing method.

For example:

What if your marketing dollars are 80% advertising and 20% everything else - you do three seminars and discover only 5% of the attendees are coming from advertising: WOW-it's time to cut your ad budget and move that money over to what IS working to get butts in seats.

But how can you find out how people heard about your seminar when you have multiple marketing methods?

Two ways:
1. Ask them when they register
2. Ask them via survey form they fill out at the end of the seminar.

Now, in my new book "129 Seminar Speaking Success Tips" I go into all kinds of seminar success tips like this and about every aspect of your seminars - marketing, logistics, presentation skills, and so forth. Feel free to email me if you want a copy, it's only $14.95 (plus s&h, and you get a free bonus you won't get anywhere else.

Now - in Malcolm Gladwell's superb book "The Tipping Point" he talks about people he calls "connectors" - these are well-connected people who love to spread the word about a product or service they are in love with.

And this recently happened with one of my students - she actually reeled in TWO CONNECTORS (lucky her!) who are referring her business like crazy! And here's the thing: those connectors have not used her business yet, but have referred a flood of new business!

I bring that up because when you measure your seminar success, you can (and should) measure hard numbers like number of attendees, appointments made, products sold and so on, but how do you measure the value of connector-types that refer you a ton of business?

One of the things it's important for you to know is that you must widen your horizons when it comes to measuring your seminar results and your seminar success; too many people focus on "did this seminar make me money or did I spend more than I took in?"

And that is not necessarily the right way to measure your seminar results and your seminar success!

Dedicated to maximizing your success and income with seminars -
David

Labels: How To Measure Your Seminar Results

My New Book:
My publisher is submitting my newest book to the printers next week and I'll have advance copies out the week after that.

The book title is "129 Seminar Speaking Success Tips: Achieve More Profits & Success One Tip at a Time", and this book is for 2 types of people:

1. Business owners who want sure-fire seminar success strategies they can use starting right now.

2. Speakers who want to instantly super-charge their seminar & speaking success.

If you want an autographed copy, they're $14,95 plus shipping/handling, and these books make a great gift - plus for those of you who want an advance copy, just let me know how many you want - I'm going to include a special bonus - I'll put into your package another one of my products I'm most proud of that I'm sure you'll love, and you'll get it for free (it sells all day long on Amazon.com for $19.95) - just email me at david@seminaracademy.com and let me know how many you want.

Dedicated to maximizing your income and success,
David

Labels: My New Book