How to Pull In New Customers and Clients
How to Pull In New Customers & Clients:
Seminar speaking makes promoting your business easy and low-cost (or even no-cost) - but don't blow your opportunities when you've got a room full of people in front of you.
What do I mean "blow your opportunities"?
It's easy to forget that you should focus on them and not on your and your wonderful business. It's too easy to go on and on about how great you and your business are - sure, you can let people know you know what you're doing...
BUT! - it's better to remember that people only listen to one radio station: WIIFM - radio station "What's In It For Me?" - so be sure to tie each feature you describe into at least one benefit to them. I encourage you to post one feature of your business here on this blog, and also then tie that feature into how that benefits your clients.
Dedicated to your seminar speaking success and maximizing your business income -
David
Seminar speaking makes promoting your business easy and low-cost (or even no-cost) - but don't blow your opportunities when you've got a room full of people in front of you.
What do I mean "blow your opportunities"?
It's easy to forget that you should focus on them and not on your and your wonderful business. It's too easy to go on and on about how great you and your business are - sure, you can let people know you know what you're doing...
BUT! - it's better to remember that people only listen to one radio station: WIIFM - radio station "What's In It For Me?" - so be sure to tie each feature you describe into at least one benefit to them. I encourage you to post one feature of your business here on this blog, and also then tie that feature into how that benefits your clients.
Dedicated to your seminar speaking success and maximizing your business income -
David


