The Balance Between Seminars, Advertising, and other Marketing Efforts
The Balance Between Seminars, Advertising, and other Marketing Efforts:
When it comes to effective marketing, seminars win hands down. Seminars are the fastest, easiest, most effective way to market your product, your service, your business.
But don't get me wrong, I'm NOT "against" other marketing methods: advertising, networking, direct mail - they all have their place.
Of course, I'm partial to seminars because you can reach a lot more people, a lot more effectively, with a whole lot less costs. There are so many ways to do low-cost (or even no-cost) seminars I could fill an entire book with that info (ahem, actually - I have done exactly that - hint hint).
But, I'm not a 'nut' about it - you know how some people get, they act as if the only thing you should ever do is their thing: people who like direct mail say don't do seminars or advertising, people who advocate advertising say you should concentrate on that, and PR people say publicity is best.
I take a more balanced approach: there's a place for any or all of the above marketing methods. You just have to stop and evaluate what's going to make the most sense to you considering your industry and your type of business, your target market, and your budget.
So many people don't do seminars that should be, and when you hear their "reasons" and objections (which really are more like rationalizations and excuses) like I do, you realize that there are several common themes to those objections you hear over and over.
Are you making rationalizations and objections? Let me know what you think and feel right here on the ASA blog / newsletter.
Dedicated to skyrocketing your business success and income through speaking and seminars -
David
When it comes to effective marketing, seminars win hands down. Seminars are the fastest, easiest, most effective way to market your product, your service, your business.
But don't get me wrong, I'm NOT "against" other marketing methods: advertising, networking, direct mail - they all have their place.
Of course, I'm partial to seminars because you can reach a lot more people, a lot more effectively, with a whole lot less costs. There are so many ways to do low-cost (or even no-cost) seminars I could fill an entire book with that info (ahem, actually - I have done exactly that - hint hint).
But, I'm not a 'nut' about it - you know how some people get, they act as if the only thing you should ever do is their thing: people who like direct mail say don't do seminars or advertising, people who advocate advertising say you should concentrate on that, and PR people say publicity is best.
I take a more balanced approach: there's a place for any or all of the above marketing methods. You just have to stop and evaluate what's going to make the most sense to you considering your industry and your type of business, your target market, and your budget.
So many people don't do seminars that should be, and when you hear their "reasons" and objections (which really are more like rationalizations and excuses) like I do, you realize that there are several common themes to those objections you hear over and over.
Are you making rationalizations and objections? Let me know what you think and feel right here on the ASA blog / newsletter.
Dedicated to skyrocketing your business success and income through speaking and seminars -
David
Labels: Advertising, and other Marketing Efforts, The Balance Between Seminars
posted by David Portney at
8:26 AM
0 Comments
