How To Measure Your Seminar Results
How To Measure Your Seminar Results:
How should you evaluate the success of your seminars? This seemingly simple question is more of a moving target than you might think at first glance.
If you've used a number of different marketing methods to get butts in seats, you're going to need to ask your attendees how they heard about your seminar.
Why is that important?
Because if you are posting flyers, sending out press releases to the media, doing some pre-seminar speaking gigs, some advertising, and sending out some mailers too, it's going to be critical for you to know which attendees came from which marketing method.
For example:
What if your marketing dollars are 80% advertising and 20% everything else - you do three seminars and discover only 5% of the attendees are coming from advertising: WOW-it's time to cut your ad budget and move that money over to what IS working to get butts in seats.
But how can you find out how people heard about your seminar when you have multiple marketing methods?
Two ways:
1. Ask them when they register
2. Ask them via survey form they fill out at the end of the seminar.
Now, in my new book "129 Seminar Speaking Success Tips" I go into all kinds of seminar success tips like this and about every aspect of your seminars - marketing, logistics, presentation skills, and so forth. Feel free to email me if you want a copy, it's only $14.95 (plus s&h, and you get a free bonus you won't get anywhere else.
Now - in Malcolm Gladwell's superb book "The Tipping Point" he talks about people he calls "connectors" - these are well-connected people who love to spread the word about a product or service they are in love with.
And this recently happened with one of my students - she actually reeled in TWO CONNECTORS (lucky her!) who are referring her business like crazy! And here's the thing: those connectors have not used her business yet, but have referred a flood of new business!
I bring that up because when you measure your seminar success, you can (and should) measure hard numbers like number of attendees, appointments made, products sold and so on, but how do you measure the value of connector-types that refer you a ton of business?
One of the things it's important for you to know is that you must widen your horizons when it comes to measuring your seminar results and your seminar success; too many people focus on "did this seminar make me money or did I spend more than I took in?"
And that is not necessarily the right way to measure your seminar results and your seminar success!
Dedicated to maximizing your success and income with seminars -
David
How should you evaluate the success of your seminars? This seemingly simple question is more of a moving target than you might think at first glance.
If you've used a number of different marketing methods to get butts in seats, you're going to need to ask your attendees how they heard about your seminar.
Why is that important?
Because if you are posting flyers, sending out press releases to the media, doing some pre-seminar speaking gigs, some advertising, and sending out some mailers too, it's going to be critical for you to know which attendees came from which marketing method.
For example:
What if your marketing dollars are 80% advertising and 20% everything else - you do three seminars and discover only 5% of the attendees are coming from advertising: WOW-it's time to cut your ad budget and move that money over to what IS working to get butts in seats.
But how can you find out how people heard about your seminar when you have multiple marketing methods?
Two ways:
1. Ask them when they register
2. Ask them via survey form they fill out at the end of the seminar.
Now, in my new book "129 Seminar Speaking Success Tips" I go into all kinds of seminar success tips like this and about every aspect of your seminars - marketing, logistics, presentation skills, and so forth. Feel free to email me if you want a copy, it's only $14.95 (plus s&h, and you get a free bonus you won't get anywhere else.
Now - in Malcolm Gladwell's superb book "The Tipping Point" he talks about people he calls "connectors" - these are well-connected people who love to spread the word about a product or service they are in love with.
And this recently happened with one of my students - she actually reeled in TWO CONNECTORS (lucky her!) who are referring her business like crazy! And here's the thing: those connectors have not used her business yet, but have referred a flood of new business!
I bring that up because when you measure your seminar success, you can (and should) measure hard numbers like number of attendees, appointments made, products sold and so on, but how do you measure the value of connector-types that refer you a ton of business?
One of the things it's important for you to know is that you must widen your horizons when it comes to measuring your seminar results and your seminar success; too many people focus on "did this seminar make me money or did I spend more than I took in?"
And that is not necessarily the right way to measure your seminar results and your seminar success!
Dedicated to maximizing your success and income with seminars -
David
posted by David Portney at
1:38 PM
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