Image, Not The Issues, Will Decide Next U.S. President
Image, Not The Issues, Will Decide Next U.S. President
Frankly, if you don't mind me saying so, I hope that this statement bothers you.
It bothers me.
In reality, the run for party nominations currently all over the media and even the race to win the presidency is - if you stop to think about it - one giant long-running seminar.
How so?
Because all of the candidates get up and speak in front of groups attempting to persuade them to back their candidacy, right? How's that different from you getting up in front of groups in a seminar attempting to persuade them to do business with you, buy your product or service?
It's not different at all.
But what about the 'bother' part, anyway?
Like it or not - accept it or not - the truth is that just like the old saying "it ain't what you say, it's how you say it that counts", people back back their choice of candidate because they believe they'll win, are more electable, and ultimately simply because they find this candidate more likable than the other choice(s), or less UNlikable than the others.
In other words, ultimately it's NOT their stand on the issues that sways a voters final decision in the voting booth - it's "how they feel about him/her" and that's based on IMAGE.
Period.
That should bother us because IT SHOULD BE ABOUT THE ISSUES!
But it's not.
How does that apply to us - you and me - who want to influence people in our seminars to do business with us?
I'll continue in my next blog post in the next day or so, see you then!
Truly, sincerely, seriously dedicated to maximizing your business success and income through speaking and seminars -
David
Frankly, if you don't mind me saying so, I hope that this statement bothers you.
It bothers me.
In reality, the run for party nominations currently all over the media and even the race to win the presidency is - if you stop to think about it - one giant long-running seminar.
How so?
Because all of the candidates get up and speak in front of groups attempting to persuade them to back their candidacy, right? How's that different from you getting up in front of groups in a seminar attempting to persuade them to do business with you, buy your product or service?
It's not different at all.
But what about the 'bother' part, anyway?
Like it or not - accept it or not - the truth is that just like the old saying "it ain't what you say, it's how you say it that counts", people back back their choice of candidate because they believe they'll win, are more electable, and ultimately simply because they find this candidate more likable than the other choice(s), or less UNlikable than the others.
In other words, ultimately it's NOT their stand on the issues that sways a voters final decision in the voting booth - it's "how they feel about him/her" and that's based on IMAGE.
Period.
That should bother us because IT SHOULD BE ABOUT THE ISSUES!
But it's not.
How does that apply to us - you and me - who want to influence people in our seminars to do business with us?
I'll continue in my next blog post in the next day or so, see you then!
Truly, sincerely, seriously dedicated to maximizing your business success and income through speaking and seminars -
David
Labels: Image, Not The Issues, Will Decide Next U.S. President
posted by David Portney at
8:11 AM
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