Public Speaking As Marketing Tool For Small Business
Public Speaking As Marketing Tool For Small Business:
Setting aside the issue of stage fright and fear of public speaking for the moment (which is the biggest barrier people face in getting started in doing seminars or public speaking) let's open up the floor to the topic of using public speaking engagements as a marketing tool.
Sure, I "beat the drum" about public speaking as a super-effective marketing tool because, after all, my area of expertise is in how to do seminars, preparing effective presentations & talks, how to have stellar presentation skills, the logistics and mechanics of the details of doing public speaking and seminars, and of course, getting rid of barriers to doing public speaking such as stage fright and public speaking fear...
...to be fair and balanced, I do see public speaking and seminars as part of a larger marketing and promotion plan for small business owners - I'm partial to public speaking and seminars just because it's fast, it's easy, it's inexpensive (and even free), it's fun, and it's highly effective.
So when it comes to actually getting out there and doing it, there's a ton of issues involved, and you might not be surprised to hear that I get a huge number of questions about the marketing aspect such as: how do I get booked? Is the fact that no one has ever heard of me going to stop me from getting speaking gigs? How much should I charge? Who should I contact?
And so on.
Do you have questions about marketing yourself as a speaker?
I've got a lot to say on the subject based on my long-time experience, mistakes I've made, successes I've had, and some mind-set changes I've had to make in order to further my speaking and seminar success.
Let's open the floor to discussion on this topic right here, right now.
What are your questions?
I'll offer my best insights based on my experience - and let's all jump in because we'll all benefit from the exchange - and yes, I will even welcome opposing viewpoints!
Remember, I want this "forum" to be about you and your needs and wants, so if this topic is of interest to you, I welcome your questions as well as hearing about what's working or not working when it comes to using public speaking and seminars as a marketing tool.
Let the discussion begin!
David
PS: You betcha that I'm dedicated and passionate about your seminar speaking success!
The American Seminar Academy
Setting aside the issue of stage fright and fear of public speaking for the moment (which is the biggest barrier people face in getting started in doing seminars or public speaking) let's open up the floor to the topic of using public speaking engagements as a marketing tool.
Sure, I "beat the drum" about public speaking as a super-effective marketing tool because, after all, my area of expertise is in how to do seminars, preparing effective presentations & talks, how to have stellar presentation skills, the logistics and mechanics of the details of doing public speaking and seminars, and of course, getting rid of barriers to doing public speaking such as stage fright and public speaking fear...
...to be fair and balanced, I do see public speaking and seminars as part of a larger marketing and promotion plan for small business owners - I'm partial to public speaking and seminars just because it's fast, it's easy, it's inexpensive (and even free), it's fun, and it's highly effective.
So when it comes to actually getting out there and doing it, there's a ton of issues involved, and you might not be surprised to hear that I get a huge number of questions about the marketing aspect such as: how do I get booked? Is the fact that no one has ever heard of me going to stop me from getting speaking gigs? How much should I charge? Who should I contact?
And so on.
Do you have questions about marketing yourself as a speaker?
I've got a lot to say on the subject based on my long-time experience, mistakes I've made, successes I've had, and some mind-set changes I've had to make in order to further my speaking and seminar success.
Let's open the floor to discussion on this topic right here, right now.
What are your questions?
I'll offer my best insights based on my experience - and let's all jump in because we'll all benefit from the exchange - and yes, I will even welcome opposing viewpoints!
Remember, I want this "forum" to be about you and your needs and wants, so if this topic is of interest to you, I welcome your questions as well as hearing about what's working or not working when it comes to using public speaking and seminars as a marketing tool.
Let the discussion begin!
David
PS: You betcha that I'm dedicated and passionate about your seminar speaking success!
The American Seminar Academy
posted by David Portney at
1:30 PM
2 Comments
