Public Speaking,Group Events, and Extreme Customer Loyalty
Public Speaking,Group Events, and Extreme Customer Loyalty:
Can public speaking create extreme customer loyalty?--the kind of rabid, die-hard loyalty that is usually reserved for the fans of rock stars?
For years I've been teaching speakers and small business owners how to do exactly that by holding customer appreciation events, and the reason is because those kinds of events not only solidly cement customer loyalty, but also generate referrals like crazy.
Here's a real world example I just witnessed first hand: do you know the name Todd Rundgren? Todd is a longtime recording artist and musician and although you may not recognize his name, you'd recognize at least a half dozen of his songs over the last 40+ years of his career.
I was invited to attend his 60th birthday party at his house on Kauai, along with about 250 others. This was a "birthday party / customer appreciation event" Todd held to say thanks to his longtime fans.
We spent a week there being served meals and attending special events such as a group interview with Todd, an autograph signing, and the week culminated on his birthday with a private concert just for us and some of Todd's friends.
NET RESULT: I've talked with many, many of those who attended this event, and every single one of them has expressed that their loyalty and appreciation of Todd has gone 'through the roof' - each of those attendees have purchased more of Todd's merchandise and attended more concerts as a result.
So, should YOU invite your customers to your house for a week?
Probably not appropriate.
But you SHOULD rent a hotel banquet room and cater a free dinner for your best clients and customers - AND you should get up and speak. Speak about how much you appreciate their business and referrals. Share some information with them that is valuable and provides tangible benefits to them.
Will you spend money? Yes.
Will it be worth it? Yes, Yes, YES!
You will generate tremendous goodwill - your customers and clients will "love you to death" and they'll refer you business like fans of a rock star!
Dedicated to your success in public speaking and seminars,
David
Can public speaking create extreme customer loyalty?--the kind of rabid, die-hard loyalty that is usually reserved for the fans of rock stars?
For years I've been teaching speakers and small business owners how to do exactly that by holding customer appreciation events, and the reason is because those kinds of events not only solidly cement customer loyalty, but also generate referrals like crazy.
Here's a real world example I just witnessed first hand: do you know the name Todd Rundgren? Todd is a longtime recording artist and musician and although you may not recognize his name, you'd recognize at least a half dozen of his songs over the last 40+ years of his career.
I was invited to attend his 60th birthday party at his house on Kauai, along with about 250 others. This was a "birthday party / customer appreciation event" Todd held to say thanks to his longtime fans.
We spent a week there being served meals and attending special events such as a group interview with Todd, an autograph signing, and the week culminated on his birthday with a private concert just for us and some of Todd's friends.
NET RESULT: I've talked with many, many of those who attended this event, and every single one of them has expressed that their loyalty and appreciation of Todd has gone 'through the roof' - each of those attendees have purchased more of Todd's merchandise and attended more concerts as a result.
So, should YOU invite your customers to your house for a week?
Probably not appropriate.
But you SHOULD rent a hotel banquet room and cater a free dinner for your best clients and customers - AND you should get up and speak. Speak about how much you appreciate their business and referrals. Share some information with them that is valuable and provides tangible benefits to them.
Will you spend money? Yes.
Will it be worth it? Yes, Yes, YES!
You will generate tremendous goodwill - your customers and clients will "love you to death" and they'll refer you business like fans of a rock star!
Dedicated to your success in public speaking and seminars,
David
Labels: fear of public speaking, Public Speaking Articles, Public Speaking Tips
posted by David Portney at
8:49 AM
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