Seminar Success - Turning Passion Into Profit
Seminar Success - Turning Passion Into Profit:
In business terms, seminars are a terrific method for lead generation and lead conversion. In fact, seminars (and any kind of public speaking) is the absolute best method for lead generation and conversion and beats any other form of marketing.
Just so we're clear on our definitions here: A "lead" is someone who is or might be interested in your product or service. Generating leads means finding new people to market to. Converting leads means getting the sale.
When you demonstrate passion for your product or service in your seminar, that gets people's attention. If you don't believe in what you're selling, you need to find a new line of business. Passion = enthusiasm. Enthusiasm is highly contagious. Highly contagious.
Of course, you can over-do it. You can come across like an overly-friendly used-car salesman, and that turns people off. Yin and yang operate together, balance is always key. But when you do your seminar speaking, let your passion shine and don't worry about over-doing it. Let your natural enthusiasm flow right out - people are attracted to people who are enthusiastic.
To your seminar success!
See you tomorrow,
David
In business terms, seminars are a terrific method for lead generation and lead conversion. In fact, seminars (and any kind of public speaking) is the absolute best method for lead generation and conversion and beats any other form of marketing.
Just so we're clear on our definitions here: A "lead" is someone who is or might be interested in your product or service. Generating leads means finding new people to market to. Converting leads means getting the sale.
When you demonstrate passion for your product or service in your seminar, that gets people's attention. If you don't believe in what you're selling, you need to find a new line of business. Passion = enthusiasm. Enthusiasm is highly contagious. Highly contagious.
Of course, you can over-do it. You can come across like an overly-friendly used-car salesman, and that turns people off. Yin and yang operate together, balance is always key. But when you do your seminar speaking, let your passion shine and don't worry about over-doing it. Let your natural enthusiasm flow right out - people are attracted to people who are enthusiastic.
To your seminar success!
See you tomorrow,
David
posted by David Portney at
1:33 PM
0 Comments
