Seminars, Speaking, and Super-Effective Marketing
Seminars, Speaking, and Super-Effective Marketing:
Your marketing plan - is it a true plan, or something you do haphazardly?
There are a number of ways to market yourself, your product, your service: you could do traditional advertising, but that's expensive and becoming less and less effective. You can do Google Ad Words - every business person I know has only lost money doing this (do you know anyone actually making money with ad words??). You can hire someone to do SEO (search engine optimization) for your website - again, expensive and with no guarantees of converting prospects into paying customers and clients. You can send out press releases trying to get publicity - a terrific strategy, but a bit tricky if you don't know how to play the media game.
Seminars and speaking can be done at zero cost (yes, zero - not one dime, not one penny) and because you're "pressing the flesh", people get a feel for you, and you're instantly established as the expert.
No matter what your marketing budget or plan is, you simply must be incorporating seminars and/or speaking, or you might as well just start ripping up $100 bills right now!
Dedicated to your seminar and speaking success,
David
PS: Need some one-on-one help, coaching and consulting? How would you like to pick my brain for one hour straight and ask all the questions you want? Just click here for more info.
Your marketing plan - is it a true plan, or something you do haphazardly?
There are a number of ways to market yourself, your product, your service: you could do traditional advertising, but that's expensive and becoming less and less effective. You can do Google Ad Words - every business person I know has only lost money doing this (do you know anyone actually making money with ad words??). You can hire someone to do SEO (search engine optimization) for your website - again, expensive and with no guarantees of converting prospects into paying customers and clients. You can send out press releases trying to get publicity - a terrific strategy, but a bit tricky if you don't know how to play the media game.
Seminars and speaking can be done at zero cost (yes, zero - not one dime, not one penny) and because you're "pressing the flesh", people get a feel for you, and you're instantly established as the expert.
No matter what your marketing budget or plan is, you simply must be incorporating seminars and/or speaking, or you might as well just start ripping up $100 bills right now!
Dedicated to your seminar and speaking success,
David
PS: Need some one-on-one help, coaching and consulting? How would you like to pick my brain for one hour straight and ask all the questions you want? Just click here for more info.
Labels: and Super-Effective Marketing, Seminars, Speaking
posted by David Portney at
1:04 PM
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