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Wednesday, August 20, 2008

Why All Public Speaking Is Actually Marketing & Sales

Why All Public Speaking Is Actually Marketing & Sales:

When you do any kind of public speaking, ultimately you're in reality doing marketing and sales.

I don't care if you're speaking in front of a classroom giving a book report, making a speech at a wedding, delivering a presentation to the board of directors, or speaking at a community organization, or standing up to speak at a local government hearing.

In every single case, HOW you say what you say will determine success or failure.

And that means you're always positioning yourself, and you're always selling yourself. Marketing = positioning, sales = selling.

It's that simple.

You know where most people go wrong? They think their ability to speak to persuade or influence is based entirely and exclusively on WHAT they say, the content of their speech or talk or presentation.

Wrong, wrong, WRONG!

The old expression "it aint what you say, it's how you say it that matters" is one of the truest sayings out there.

But do you think this only applies to speaking in front of groups?

The same skill of being able to control HOW you present what you say to an audience or a group is exactly the same as a one-on-one communication.

When you finally realize this, a major light bulb will go on above your head, and it will change your personal and business life forever.

See you tomorrow,
David
PS: be sure to check out my many and growing articles and tips at PublicSpeakingWizard.com

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Sunday, August 10, 2008

Do You HAVE To Make Money With Public Speaking & Seminars?

Do You HAVE To Make Money With Public Speaking & Seminars?

I'm fond of saying that if there's one thing you do in life - if there's just one thing you do to improve yourself and your life - it's learn how to do public speaking and seminars properly.

As you all know, I'm a big proponent of public speaking and seminars as a business marketing tool because it's cheap, creates instant credibility, and it's fun.

But do you have to use public speaking and seminars solely for money-making purposes?

The truth is that aside from your professional life, public speaking and seminars can have a huge positive impact on your personal life too.

You can do public speaking to raise awareness, raise money for charity, or inspire others. You can hold seminars to generate petitions signatures to effect a change in your local school system, stop the airport from changing the landing pattern of planes to be over your neighborhood, or to get the word out about a pressing medical need.

The uses for public speaking and seminars is only limited to your imagination.

Without a doubt, the power of seminars and public speaking will positively change your life, not to mention your increased confidence and charisma.

See you tomorrow,
David

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