Why All Public Speaking Is Actually Marketing & Sales
Why All Public Speaking Is Actually Marketing & Sales:
When you do any kind of public speaking, ultimately you're in reality doing marketing and sales.
I don't care if you're speaking in front of a classroom giving a book report, making a speech at a wedding, delivering a presentation to the board of directors, or speaking at a community organization, or standing up to speak at a local government hearing.
In every single case, HOW you say what you say will determine success or failure.
And that means you're always positioning yourself, and you're always selling yourself. Marketing = positioning, sales = selling.
It's that simple.
You know where most people go wrong? They think their ability to speak to persuade or influence is based entirely and exclusively on WHAT they say, the content of their speech or talk or presentation.
Wrong, wrong, WRONG!
The old expression "it aint what you say, it's how you say it that matters" is one of the truest sayings out there.
But do you think this only applies to speaking in front of groups?
The same skill of being able to control HOW you present what you say to an audience or a group is exactly the same as a one-on-one communication.
When you finally realize this, a major light bulb will go on above your head, and it will change your personal and business life forever.
See you tomorrow,
David
PS: be sure to check out my many and growing articles and tips at PublicSpeakingWizard.com
When you do any kind of public speaking, ultimately you're in reality doing marketing and sales.
I don't care if you're speaking in front of a classroom giving a book report, making a speech at a wedding, delivering a presentation to the board of directors, or speaking at a community organization, or standing up to speak at a local government hearing.
In every single case, HOW you say what you say will determine success or failure.
And that means you're always positioning yourself, and you're always selling yourself. Marketing = positioning, sales = selling.
It's that simple.
You know where most people go wrong? They think their ability to speak to persuade or influence is based entirely and exclusively on WHAT they say, the content of their speech or talk or presentation.
Wrong, wrong, WRONG!
The old expression "it aint what you say, it's how you say it that matters" is one of the truest sayings out there.
But do you think this only applies to speaking in front of groups?
The same skill of being able to control HOW you present what you say to an audience or a group is exactly the same as a one-on-one communication.
When you finally realize this, a major light bulb will go on above your head, and it will change your personal and business life forever.
See you tomorrow,
David
PS: be sure to check out my many and growing articles and tips at PublicSpeakingWizard.com


