Seminar Marketing & Promotion - What's The Magic Formula To Get The "Butts In The Seats"? Part II

Seminars promotion and marketing - how do you do it without breaking the bank?

Hopefully you've already read Part I of this article, because the "ugly reality" is that there is no cheap way to do it - there is a myth that exists only in people's minds that if they simply let people know about their seminar, people will flock to it.

Nothing could be further from the truth. Marketing a seminar to "the unwashed masses" (i.e., the general public) is an excruciatingly expensive proposition with absolutely no guarantee of any results...

...except draining your bank account.

Now - even if you did an inexpensive marketing campaign, and even if it was very compelling sales copy, and even if it was very tightly focused on a hungry target market, even then you'd be lucky if you sold enough seats to pay for your marketing.

So I promised a "Magic Formula", and actually I'm going to give you two!

Here's the first "Magic Formula", and this assumes you've got VERY good sales copy, and assumes that you've got a hungry target market, and a very tightly niched set of leads and prospects to get your marketing message to.

You will need to be prepared to lose money on your seminar and look at it as a "loss leader" so that you can make money on the back end.

That means that you will NOT recoup your marketing and promotion expenses, and that your actual seminar costs and expenses will come out of your pocket and not be recaptured via your actual seminar.

You will make your money AFTER the seminar in your consulting fees, in sales of your products, generating revenues with your services.

So, your fees for services and prices on products then have to be high enough to justify the costs such that just one or two new clients or customers will make up for your seminar costs.

Stay tuned for part II of the "Magic Formula" to successful seminar marketing and promotion...

Here's how to quick-start your seminar success: