Top 10 Reasons Why Contractors Must Do Seminars:

If you're not promoting and marketing using seminars, you might as well start ripping up $100 bills right now and set fire to a giant pile of them because you're just throwing away potential easy profits.

REASON NUMBER 10:
PEOPLE GET TO KNOW YOU, LIKE YOU, TRUST YOU, & BELIEVE YOU

People buy from people they like, believe and trust. Think about it: who do you like to buy from?

Do you like to do business with people you DON'T like, believe or trust?

If you hire a plumber, how do you feel about them fixing your plumbing if you don't trust them?

What if you hired an attorney, how would you feel if he was someone you just didn't believe?

Would you want to give your business to an insurance agent, chiropractor, estate planner, mortgage broker, real estate agent, or financial advisor you don't like?

Of course not. That's just plain silly.

People buy from people they like, believe and trust; you know that's a fact.

In a seminar setting, you get to demonstrate your expertise. You get to display your warmth. You get to make a real connection not only with your attendees as a group, but also one on one shaking hands meeting and greeting your attendees as individuals.

Most people think it's all about demonstrating professional competency that wins over clients.

But in reality that's a small part of why people will choose to do business with you.

Seminars allow you to make a connection with people such that they like you trust you and believe you.

It's that connection, that liking, that trust and that belief that will make people want to do business with you.

REASON NUMBER 9:
SEMINARS BRIDGE "THE GENERATION GAP"

If you're a younger person in your twenties or thirties, you may have a "believability" issue with people who are twice your age. They may see you as a youngster who's too "wet behind the ears" and inexperienced to handle their mortgage, portfolio, investments, health, or insurance.

On the other hand, if you're in your fifties or sixties, you may have the opposite problem - appearing out of touch with current times, "an old geezer" living in the past.

Seminars are the unique setting that allows you to bridge that gap. No matter which side of the generation gap you're on, seminars allow you to demonstrate your competence, your knowledge, your professionalism, your expertise.

In a seminar you can be technically skilled, smart, witty, articulate, confident, winning, charming, authoritative, entertaining, warm, powerful, worldly, energetic, intelligent, and authoritative - no matter what your age.

REASON NUMBER 8:
YOU GENERATE PROSPECTS VERY QUICKLY

This is due to the sheer fact that you meet a lot of people in a very short period of time.

Unlike networking or cold calling where you meet with people one at a time, with seminars you have the unique opportunity to get to know people in relatively large numbers, and all in one place and all at one time.

Of course, you can control the size of your seminars to whatever size you want. If you limit your seminar to only the first thirty people who sign up, that's totally up to you.

When you have another thirty people calling after you sign up the first thirty, you can simply sign them up for another separate seminar. Whether you have 15 or 50 or 150 people in your seminar you will be able to get your message, your vision, your expertise across to many people all at once.

And as you continue to hold regularly scheduled seminars - for example one every month - you'll see large amounts of people in a very short people of time.

Time is your most precious commodity: with seminars you leverage your time.

REASON NUMBER 7:
SEMINARS ARE VERY COST EFFECTIVE

What is the average dollar value of a new client to you? $3,000? $5,000? More? And how about the lifetime value of a client's repeat business and referrals?

Make no mistake - putting on the right kind of seminars that will generate new clients and not waste your time and money will require meeting a few expenses.

But that will be money well spent compared to the return on your investment. Seminars - great seminars that get you new clients and referrals from your existing clients - can be done on a shoestring budget.

You can also "outsource" and automate many of the functions involved if you're willing to invest a little extra. While outsourcing will cost a more, it also frees up your time to focus on what you do best.

But, whether you do it yourself on a shoestring budget or outsource, either way the income you'll realize from doing seminars will far exceed the investment.

REASON NUMBER 6:
THE "BANDWAGON EFFECT"

When people are in a group setting, they tend to look to other people to determine appropriate behavior.

That's only natural - when you're invited into a social setting you've never been in before with people you've never met, most of the time you'll tend to look around you for cues to appropriate behavior.

In practically any group setting, people look to others around them in order to determine the correct ways to act. In other words, in group settings people tend to want to follow the crowd and "jump on the bandwagon".

Sure there are exceptions, but most of the time this has proven to be true.

When I was much younger, I worked in a deli inside of a major supermarket chain. My coworkers and I noticed that no matter what the time or day, either it was totally slow with no customers, or we were totally slammed with customers. We always scratched our heads and could never figure out why that was.

But the reason is simple: when people grouped around our deli counter, others would see all those people crowded around and want to come over and see what all the action was about.

If you walk down the street and you see someone staring up at the sky, your tendency is to look up to see what they're looking at.

I'll show you later how to have people falling over themselves and lining up to want to make an appointment with you in your office later - and as people see others doing so, they'll also want to jump on the bandwagon.

REASON NUMBER 5:
THE "RECIPROCITY EFFECT"

Something very special happens when you get a group of people together. Robert B. Cialdini, Ph.D. is a professor of Psychology at Arizona State University and the author of several excellent books including "Influence: the Psychology of Persuasion".

Dr. Cialdini has conducted numerous experiments in the area of human behavior and especially with respect to why and what influences people decide to buy, especially when in a group setting.

One of the major factors of what influences people to take action is what he calls "the reciprocity factor". You can read more details in his books and studies, but Dr. Cialdini's research and experiments show over and over that people have a strong, almost unstoppable urge to repay others when those others do something for them.

In fact, that unstoppable urge to repay others is often HUGELY disproportionate to the original help or gift.

You will be giving people value in your seminars and asking for nothing in return for that value. Not directly, at least.

As you provide people with this value you will demonstrate your expertise and professionalism, but more importantly people will feel indebted to you for all the value you've given them.

Please understand that you'll be able to do this with your integrity 100% intact and you will come across as a great person providing tremendous value to people.

You want to deliver so much value to people and demonstrate so much expertise that they feel they simply MUST do business with you, and to do otherwise would be foolish or even dangerous.

REASON NUMBER 4:
A SOCIAL EVENT SEMINAR PUTS PEOPLE AT EASE

People are generally allergic to high pressure sales tactics. They don't want to be shut away in a room with locked doors and given a sales pitch.

If you try to hold a seminar in your office, people who don't already know you are simply not going to go. Even your clients who already like you believe you and trust you will be suspicious that they'll have to sit through a sales pitch of some sort.

Most people are polite and don't want to be put into a position where they'll have to turn you down, so they just won't go to that seminar in the first place.

That's why I'm going to teach EXACTLY where to hold your seminar so that whether you invite your existing clients or people who don't know you yet; your attendees will feel comfortable about showing up to your seminar. In fact, I'll teach you where (and HOW) to hold your seminars so that people mark their calendars and just can't wait to attend.

REASON NUMBER 3:
SEMINARS ARE FUN!

In many of the seminars I give teaching presentation skills to licensed professionals like mortgage brokers, real estate and insurance agents, estate planners and financial advisors, I often start by saying "welcome to your new addiction".

Despite some people's hesitance about "stage fright" or "performance anxiety" or any other generalized nervousness about speaking to groups, the reality is that conducting seminars is not only fun, it's positively addicting!

In fact, I've gotten a number of emails and phone calls from people after using the information I teach saying, basically, "David - you were right! I thought I'd be terrified to be in front of people, but now I can hardly wait to do my next seminar!"

Being in front of the group is exhilarating, it's energizing, and it's downright fun! Even if you think you're a wallflower, you'll see after your first seminar that you're not so shy after all. Connecting with people on a real human level makes you feel something that words just can't describe. And that's the point of doing seminars.

You'll see as we go along here that it's not about standing up and droning on and on about facts and numbers and products and plans and what you can do for people, it's about creating an open space for people to get to know you.

It's just plain fun!-welcome to your new addiction.

REASON NUMBER 2:
YOU GENERATE HIGHLY QUALIFIED PROSPECTS

Because you're in control of when and where you advertise and promote your seminars, you're also in control of exactly what kind of person attends them.

First, you're in control of who attends your seminars based on exactly how, when and where you promote market and advertise them.

Second, as people call in to RSVP you'll have a second chance to "filter" in only the highly qualified prospects you want in your seminar. There are a number of methods to promote your seminars to target highly qualified prospects.

Those methods include targeted newspaper and magazine advertising, speaking at related associations, conventions and trade shows, targeted direct mail to specific zip codes, age levels, geographic locations, E-mail and internet based methods, and others I'll get into later.

Many people who've tried to use seminars to increase business give up because they find that their events were filled with people who simply were NOT good prospects.

Later on I'll let you know the right - and wrong - methods to promote your seminars so you don't waste your time and money; using the proven tools tips and techniques I teach you won't make the many mistakes that so many others have; you'll be successful right away.

REASON NUMBER 1:
SEMINARS BEAT COLD CALLS & NETWORKING!

Admit it: you HATE making cold calls.

And anyway they're not that effective.

How long does someone really listen to you on the phone before they're looking for a reason to get off?

How long do they really listen to you before they tune you out? Five seconds? And while certainly there's nothing wrong with networking, you come across as selling, and people "switch off".

They take your business card, but it will go into their "round file" at the first opportunity.

At a seminar, people are there because they want to be there. And they will listen to you for the whole 30 to 60 minutes (or longer) that you speak - especially when you use the skills I teach, you'll make a presentation that will keep people on the edge of their seats.

When you are networking or make a cold call, can you really expect someone to pay close attention to you for 30 minutes or more? Of course not!

Superstar secrets to public speaking & seminar success: